In-person Events - Listening to the Whole Room
Why hearing the entire room makes in-person events more valuable as engines to grow your business
For those who have been reading for some time, know that I convene a community and ecosystem building event series in Southampton.
More info on the website here:
So what I hear you say - I live in a country far and away!
My quick note today is to share with you, the audience insights we capture from these events, with support from our partners Lorefully.
What that output looks like, and why it makes in-person events more valuable as engines to grow your ecosystem / tribe / business.
The in-person event challenge
Ever felt like you could have contributed more but didn't?
Someone dominates the discussion, you can't get a word in, or you feel muted?
Most events end the same way...
Some brilliant speakers, a buzz in the room, business card swaps [old skool, yes!], and then... it fades.
The conversations from the breakout group - gone
The insight from the clever person next to you - lost
The perspective you never voiced - ebbed away
At Climate Tech Impact_South, we do it differently:
🎙️ Every speaker recorded
💬 Breakout groups tackle real, structured questions
🎙️ Every group discussion recorded
That means everyone has a voice, and all your comments and inputs, however big or small, are captured to build our event intelligence output.
Data crunching
This is where the clever people at Lorefully come in: anonymised transcript crunching, some big data analysis, guidance on key topic threads, all outputting into a useable data stream for reporting.
And there is quite a lot of data!
As an example, we had the entire spoken-word output of:
- 4 different speaker presentations at 15-20 minutes
- 25 people split into 4 groups for 15 minute breakouts x 3 sessions
- Individual inputs on a direct topic recording
I don't know how bit the audio files were and the word count, but it was hefty!
What's the output?
Here is the report we prepared from Event 04 - with speakers from:
🎤 National Oceanography Centre - commercialisation challenges
🎤 NOC Innovations - start-up and scale-up access and pathways
🎤 D Young & Co - new innovation IP and protections
🎤 Yours truly 😀
Dive on in - would love to hear what you think?
Ecosystem Building
Thinking about how to build an interesting event for your business?
Want to build your ecosystem and advocates, further your reach and develop opportunities for growth?
Your audience wants more, not less, human interaction and brand engagement. In the age of WFH and the onset of AI, it's even more critical to deliver events that enable people to be seen and heard - fostering long-term business relationships beyond the transactional.
Message me if you want to discuss how I can help you deliver this. ✅
Next Opportunity
If you can get to London in June, then you can check out my next event and the Lorefully technology in action:
Konfab - Talking Climate Tech is hosting:
"Bringing the Heat - Geothermal x Heat Networks"
Join us on 23-24 June at the flagship event of the London Climate Action Week as a complimentary VIP delegate by using our VIP code EXTCTE100 when filling out this form ⬇️
We have some fantastic industry experts discussing how we can accelerate the deployment of low-carbon, low-cost heat at scale in the UK.
Breaking down sector silo's and integrating geothermal heating and cooling with heat networks, is a critical route and opportunity to deliver that change.
More details on the event page here.
You are welcome to share the link and access code with any colleagues that you think would like to attend!
Thanks for your time, interest, and support as always. Let's keep pushing forward - remember, the momentum is unstoppable despite everything you might see and hear! 🌍
Kane
